OPEL DELIVERS STRONGEST VOLUME GROWTH IN CRITICAL JANUARY MARKET
Opel delivered the strongest year-on-year volume growth in the Irish passenger car and light commercial market, for the all-important month of January 2021. Re-entering the top ten sales podium, with a combined market share of 3.3%, the German brand saw a vigorous 73% increase on January 2020, in a year that promises to see a complete Opel brand renaissance.
James Brooks, Managing Director at Leeson Motors, Opel Importer in Ireland, said: “Despite the contract in the Irish new vehicle market this January, we are delighted to report a year-on-year growth of 34% in our new passenger car registrations and an incredible 280% increase in our new light commercial vehicle sales. This performance, driven by strong retail demand together with our inherent strength in fleet business, has delivered us a very strong start to 2021.”
He continued: “My thanks and gratitude to the Opel Dealer Network; I commend our partners wholeheartedly, for their tenacity during these extremely difficult trading times.''
The January performance success comes as Opel now embarks on a complete renaissance. Indeed, armed with a stand-out new style signature, a new logo and new, more modern corporate identity, 2021 will be a critical year for the brand when it will bring to market no less than 8 new models, also rapidly ramping up its electrification programme. The dashing new Opel Crossland has just arrived in showrooms, the first in the range to sport the new Opel Vizor front face styling. The all-new 100% electric Vivaro-e light commercial, recently voted International Van of the Year 2021, arrives in February, together with its passenger car Zafira-e Life version. The excitement now builds for Opel, as Dealers await the all-important new Mokka, due in April.